Airline Safety Essays (2051 words) - American Brands,

Airline Safety What Should the Regulations be Regarding Airline Safety? Introduction It was early in the morning, warm & sunny. We had the day off from school for some reason, but I can't remember why. I was riding my bike in the street with my friend, Mike, about 4 blocks from my home in the North Park area of San Diego when I heard a faint blast, looked up and saw a jetliner falling out of the sky on fire. I can't remember thinking anything except It's going to hit my house. Then I realized there were probably a lot of people on the plane, and was immediately so scared I began to cry. Then I didn't hear anything until the plane hit the ground. Watching that plane on impact is a sensation I hope I never have to relive again. The aircraft was diving at a steep angle and one wing was on fire, with flames shooting everywhere. I remember the plane disappearing behind some tall trees and then feeling the ground shake like an earthquake, and the deafening roar of the impact and following explosion. It was an absolute nightmare. It seemed like the entire neighborhood was o n fire. The TV stations & news reporters were converging on the scene in what seemed like only a matter of minutes, but must've been at least half an hour. I think I just stood there talking to people for the longest time, but I don't remember anything they said. There were only distant sirens. In a short period of time the police and several residents had blocked off the streets to traffic, and I remember hearing people screaming in the background, and others yelling to get help. I also remember the trees being on fire and this incredible column of black smoke rising into the clear air, and the smell of jet fuel burning. All these people - some Firefighters, some Police Officers, and some ordinary people - were carrying injured people and passengers into the private school across the street. I didn't know then, but some of them were dead. I remember how weird it was that the freeway traffic was completely stopped on I-805, which was only a block from the impact site, and it was eer ily quiet except for the distant chaos. My friend Mike disappeared. I found out he was okay, but he had gotten scared. Today the area where the plane crashed looks oddly newer than the older homes in the area. I can't imagine living there and knowing what had happened in 1978. I think a lot of those people have no idea what took place.... but maybe they do. I no longer live in San Diego, but I always drive by when I visit and say a little prayer (Peters). The above was a witnesss description of an accident that was caused by a malfunction in an airplane. It shows what happens to individual people, families, and their communities. People that dont even have anything to do with airliners are often affected be these tragic events. We are here to address these events, discuss their causes, and foresee any possible ways to prevent, or at least cut down, these occurrences. We want to know what the regulations should be regarding airline safety. History and Background The topic of airline safety is a very controversial one with no real good answer that best suits everybody. The two extreme answers to this problem are either, increase airline safety regulations, or dont. Both answers help and hurt a number of people, in a number of ways. If the airline regulations are increased, more tragedies would be avoided and more lives would be saved, however, if they were increased, than a chain of events will occur that will cause everything to be more expensive. First of all, in order for the airlines do adequately meet these new regulations, they will have to devote more time and more man - power to the project. This will then increase their input costs. With input costs being increased the ticket prices for consumers will then go up. Since obviously nobody likes rises in ticket prices, consumer consumption will then decrease dramatically. So basically, if the regulations

buy custom Annual Meeting in China essay

buy custom Annual Meeting in China essay The SAT results, the proposed extension of the unemployment pay week and the direction China speaks to taking with American industry will affect the integration of personal, community and global dimensions. The ultimate goal likely to be attained by all these is creating an economic platform for growth. These factors work together in providing a universal platform of planning for the future. The extension of the unemployment pay week and the direction of China concerning American industry will together build a right foundation for the youth. Personal, communal and global integration is a major boost that willbe experienced with the implementation of these elements. The potential of the youth in leadership will only be developed through the proper implementation of the said proposals. They will work on well for the well being of the society at large. The corporate financial future on the other hand stands a chance to boost businesses, the civil society and governments to improve the world status. It will go further in assisting all stakeholders to address the main financial challenges in the corporate world. These include: mitigating risks, ensuring sustainable growth, enhancing social wellbeing, health promotion and promoting sustainabilitty of the environment. The above proposals have personal implications. I am confident that this will expand my thinking and the level of participation in the corporate world. It will thus provide an entrepreneurship arena as my skills will be mentored and developed. This is a multi-stake engagement to development involving business, civil society and government mentors. Leadership is a key factor in any development facet. Young leaders will thus have a platform where their potential can be fully exploited. Working together will widen the scope of investment and therefore multiply production for all. Buy custom Annual Meeting in China essay

Company Analysis-Ethics and Social Responsibility(AMAZON) Essay

Company Analysis-Ethics and Social Responsibility(AMAZON) - Essay Example Amazon.com’s ethical standard which is encapsulated in their vision as a company meant doing their job right that in doing their job right, this would be their greatest contribution to the good of society as they lower their prices, expand selection and other initiatives in the future. They also give to the communities where their employees live and their donations are spread throughout nonprofit organization across the United States. They also engage in volunteer works and give grants to the writing community (Amazon b, 2013). This standard of Amazon’s ethical standard is practiced in a way that was elaborated further by its CEO stating that this approach of â€Å"offering customers the lowest prices on virtually any product they wanted and providing a quality customer experience† is the only strategy that will provide long term value for Amazon.com’s customers and shareholders (G.A., 1999) Amazon.com’s ethical standard to be a customer-centric company also extends to their environmental friendly operations. Most of their orders are shipped in â€Å"corrugated containers which on average contain 43% recovered fiber content. Once used, these containers are 100% recyclable for use in the manufacture of other paper products† (Amazon c, 2013).   Large products such as television sets, and other appliance and household items are shipped using paper as packing materials that are 100% recyclable whose content is already 50% recycled (Amazon c, 2013). One of the concrete examples of Amazon’s ethical standard being aligned with their business strategy as a company is best illustrated by its new product Kindle. In an interview with its CEO Jeff Bezo, he stressed that as a company, they do not want to make money out of their hardwares that would make their price prohibitive. This is also consistent with their ethical standard of offering the most cost effective service to their customer with an

Looking exercise Essay Example | Topics and Well Written Essays - 500 words

Looking exercise - Essay Example In gatherings where the people went out to make merry, people would always remember him and wish that he was there as he was a perfect host for such events. In his conversations with the visitors that came to see him in his deathbed, he seems to be a man who has resigned to his fate. He also seems to expect that the worst would eventually come to him for the wrong that he had done. However, the people around him including his parents do not have an idea as to why he is ailing as the doctors cannot seem to find out what he is suffering from. To a large extent, kashiwagi was a leader who was hailed for all the good that he had done. Even his brothers regarded him as more of a father than a brother. His mother on the other hand is very fixated with her son to the point that she feels she would not have anything more to live for once he is gone. His wife, although aggrieved by the betrayal she suffered under him is at first reluctant to communicate with him but later softens her stand and writes him back. The saga that has led to the rift between Kashiwagi and his wife is only known by a small number of people. The rest of the society thinks that Kashiwagi was bewitched by a woman that he had been involved with but none can attest to that. Here, the gods seemed resigned to punishing Kashiwagi for the wrongs that he had committed and the price he paid was his life. By sleeping with another man’s wife, his sister in law, did he deserve death? Was this betrayal deserving of death? Certainly, it seems that Kashiwagi bore the blunt for his actions. His partner by whom he sires a son suffers a brief bout but nothing too serious to cost her life. Only she and her husband seem to be aware that the child was Kashiwagi’s. Her husband even prayed that the baby born be a girl instead of a boy so that the resemblance to Kashiwagi is masked. The hypothesis here is that mistakes done out of vanity

Effects on Businesses as it relates to employee's smoking habits Research Paper

Effects on Businesses as it relates to employee's smoking habits - Research Paper Example This has created a concern for the human resource department. The premiums of the health insurance are seen to rise and now the companies are looking towards shifting this cost towards the employees. Some of the organizations are charging surcharges, while some others have decided not to recruit smoker at the first. This has created hue and cry among the experts and they demand stricter action from the side of the government. Table of Contents Introduction 4 Affect of smoking 4 Discussion 6 Results 9 Recommendations 13 Reference 14 Introduction In recent times the smoking habit of the employees has become a major concern for the employers of United States. It has been seen that when the employees make a positive move towards the lifestyle by leaving their smoking habit both the society and employers benefits at large. Though there is clear evidence of harmful effect of cigarette smoking on the health of the employees; yet there is much debate regarding the matter. Research has also e stablished that there is a reciprocal relationship between smoking and financial stress and social disadvantage. Several researches have also highlighted on the link between various form of social deprivation and high smoking rates (Stobbe, 2013). Rising number of research also focuses on the relationship that intensification and reinforcement of material hardship and financial stress is caused by smoking. ... Affect of smoking Health Hazards The use of tobacco is not only a chief cause of death from non-communicable diseases such as respiratory disease, cancer and heart disease but also from communicable diseases like tuberculosis, which exaggerates and activates the use of tobacco. The use of tobacco causes 600,000 deaths all over the globe and reduces the life expectancy of an individual by 20 to 25 years. According to the Centre for Disease Control and Prevention (CDC) smoking causes a rise in the risk of infertility, abdominal aortic aneurysm, peripheral vascular disease, chronic obstructive lung diseases, lung cancer, stroke and coronary heart disease. Smoking affects almost every organ in the human body (Centers for Disease Control and Prevention, n.d.). This association can be adjusted through environmental and other exposures and the effect can be moderated via early detection and screening. However the affect of smoking generally increase with age and the burden of chronic and no n-communicable diseases increases (African Union, n.d.). Cost for Employers In 2000 smoking was one of the primary factors that caused death. Apart from mortality the economic burden caused by death is also of significant amount. As per the estimation of Centre for Disease Control and Prevention (CDC), every year the cost of estimation increases by $167 billion in United States. This estimation includes both $92 billion, the cost of loss of productivity resulting from the loss of productive life on the event of premature death and $75 billion resulting from the indirect healthcare cost (Centers for Disease Control and Prevention, n.d.; NBC News, 2005). There are some addition costs that are bear by the employer of the smokers like effect of second hand

Factors in the Ethical Codes in Research

Factors in the Ethical Codes in Research Second Draft of Training Materials Tiffany Stewart The Ethical Principles are part of the Ethics Code that psychologists follow when practicing. One area of psychology that will be discussed throughout this paper is counseling. The ethical principles will be defined as well as an example of an ethical dilemma that goes against each principle in counseling.There are five ethical principles that need to be followed when practicing professional psychology. These five ethical principles are beneficence and nonmaleficence, fidelity and responsibility, integrity, justice, and respect for people’s rights and dignity. Principle A: Beneficence and Nonmaleficence Beneficence and nonmaleficence can be described as doing good and avoiding harm (Fisher, 2013). Doing good in counseling can be providing services to clients/patients that will benefit them. These services can be treatments that will help the individual with a disorder or deal with problems that occur in their life. Avoiding harm to clients/patients in counseling can be making sure the individuals are being diagnosed accurately, and providing treatment that will benefit them for years to come. Principle A Ethical Dilemmas An ethical dilemma that would go against beneficence and nonmaleficence is a treatment program that will not provide positive side effects. The program might help the client/patient in the beginning but end up with negative side effects. An example of this is a client/patient is diagnosed with depression. The psychologist thinks it would be a good idea for the individual to talk to their doctor about getting on an antidepressant. The antidepressant is helping the individual to not be as depressed, but her sex drive drops. Now the client is feeling depressed again because, she does not have that particular bond with her spouse anymore. Another ethical dilemma is a client (Anna) that was seeing a counselor (Dr. Smith) for depression emails her two years later. Anna states that her partner has been going through depression and is having issues with other counselors. Since Anna could trust Dr. Smith, she thinks it would be a good idea for her partner to see this counselor. Dr. Smith is not certain if she should see her partner since Anna used to be a client (Fisher, 2013, p.358). Principle B: Fidelity and Responsibility The second principle fidelity and responsibility is defined as being loyal and making sure psychologists are keeping promises to their clients/patients (Brown Newman, 1992). This means that psychologists need to build a trust with their clients or their coworkers and keep trust by being professional. Principle B Ethical Dilemmas An ethical dilemma that goes against fidelity and responsibility is a psychologist not being confidential with client/patient’s information. An example of this is telling coworkers personal information about the client. Unless the client is harming themselves or another, the information being told to the psychologist needs to be confidential between the two. The trust is also broken between the psychologist and the client when information is told to others that can lead to major consequences like being sued or the psychologist losing their license. A second ethical dilemma that goes against Principle B would be a drug abuse counselor shares information with her colleagues about her son’s drinking problem in college. She asks them for advice on occasion on what she should do about the problem (Fisher, 2013, p. 106). Principle C: Integrity The third ethical principle, integrity, helps psychologist to be honest, accurate and truthful in practicing psychology (Bodner, 2012). This can focus on a psychologist’s work in not cheating or stealing other people’s work and making it theirs. Psychologists also need to be aware of deception can be used in experiments. When deception is included in experiments, the researchers need to make sure that harm is avoided. Principle C Ethical Dilemmas An ethical dilemma that goes against integrity in counseling is a psychologist gives out information that is not accurate. This could be changing the title of their job on their business card or on their website even though that is not what they got their degree in. This gives false information to individuals that are looking for a particular counselor. In addition to the first ethical dilemma under this principle is a psychologist finds out his patient does not have insurance but her daughter does. He decides to help her out and bill the insurance company under the daughter’s policy (Fisher, 2013, p. 193). Principle D: Justice The fourth principle, justice, is to treat people fair and equal. This involves using the appropriate treatments that fit the needs of clients/patients (Fisher, 2013). Psychologists also need to remember that they cannot be biased when it comes to treating patients. Principle D Ethical Dilemmas An ethical dilemma that goes against justice could be that psychologist decides to provide a shorter treatment for a single mother that does not make a lot of money. The psychologist has never done this before but knows the mother cannot afford the cost of the normal treatment time. The second ethical dilemma that goes against Principle D is a school psychologist considered certain factors, including age and language to help determine where to place children in educational recommendations (Fisher, 2013, p. 92). Principle E: Respect for People’s Rights and Dignity The fifth principle, respect for people’s rights and dignity, remind psychologists to give respect to the people that they work with as well as knowing that the people that they work with have rights (Lowman, 2005). These rights involve knowing their personal information is confidential and being informed of information to help them understand what is going on in the experiments they are involved in. Principle E Ethical Dilemmas An ethical dilemma that can bring problems with the fifth principle is if a psychologist has problems with a homosexual client/patient. The psychologist decides to work with a client that is homosexual. After a few sessions, the client states that he is starting to have feelings for the psychologists. The clinical psychologist no longer felt he could help the client and decides to send him to another psychologist without explanation (Lowman, 2005). Another ethical dilemma would be a counselor informing the parents that their child has attention deficient disorder on the first session. The psychologist would base this information by just observing the child instead of appropriately diagnosing the child (Fisher, 2013, p.268). These five ethical principles are defined to explain why counselors should follow them when practicing psychology. Two ethical dilemmas were provided for each principle to show what can happen when they are not being followed. It is important that counselors become familiar with the terms to avoid any possible consequences that can occur. References Bodner, K. E. (2012). Ethical Principles and Standards That Inform Educational Gatekeeping Practices in Psychology. Ethics Behavior, 22(1), 60-74. doi:10.1080/10508422.2012.638827 Brown, R. D., Newman, D. L. (1992). Ethical Principles and Evaluations Standards: Do They Match? Evolution Review, Vol. 16, No. 6, 650-663 Fisher, C. B. (2013). Decoding the ethics code: A practical guide for psychologists. Thousand Oaks, CA: Sage Publications. Lowman, R. L. (2005). Respect for Peoples Rights and Dignity. Journal Of Aggression, Maltreatment Trauma, 11(1/2), 71-77. doi:10.1300/J146v11n0106

Jane Eyre?s Self-Discovery :: essays research papers

The novel Jane Eyre, by Charlotte Bronte consists of continuous journey through Jane’s life towards her final happiness and freedom. Jane’s physical journeys contribute significantly to plot development and to the idea that the novel is a journey through Jane’s life. Each journey causes her to experience new emotions and an eventual change of some kind. These actual journeys help Jane on her four figurative journeys, as each one allows her to reflect and grow. Jane makes her journey from Gateshead to Lowood at the age of ten, finally freeing her from her restrictive life with her aunt, who hates her. Jane resented her harsh treatment by her aunt. Mrs. Reed’s attitude towards Jane highlights on of the main themes of the novel, the social class. Jane’s aunt sees Jane as inferior, who is less than a servant. Jane is glad to be leaving her cruel aunt and of having the chance of going to school. At Lowood she wins the friendship of everyone there, but her life is difficult because conditions are poor at the school. She has come to be respected by the teachers and students, largely due to the influence of her teacher, Miss Temple, who has taken a part as a mother, governess, and a companion. Jane has found in Miss temple what Mrs. Reed always denied her. Also at Lowood Jane confront another main theme of the novel, the natural violence, which is depicted by Bronte then typhus kills many of the students including Jane’s best friend, Helen Burns. This scene is especially important, because it makes Jane stronger, which is appropriate, as mentally strong people cope with violence in a more rational way. As Jane grows up and passes the age of eighteen, she advertises herself as a governess and is hired to a place called Thornfield. Although journeying into the completely unknown, Jane does not look back, only forward to her new life and her freedom at Thornfield. This particular journey marks a huge change in Jane’s life; it’s a fresh start for her. Another important journey Jane makes is from Gateshead back to Thornfield having visited her aunt Reed on her deathbed. By then Jane realizes that she loves Rochester. A key theme is raised here, Jane fierce desire to love and to be loved. She feels alone and isolated when she has no friends around her. This is a sharp contrast compared to other characters’ search for money and social position.

Macroeconomics Problem Set 1 Essay

To derive the PS approximation, data on GDP, Consumption, and Government expenditures was obtained from the website as detailed in the homework. Then using excel I was able to recreate the formula given with the actual data to get the approximation numbers. B. The true measure of PS was obtained much the same way as the approximation, only this time I used data for Private Sector Savings and Private Disposable Income pulled from the database instead of Y, C, and G. C. Attached. Overall it’s not a terrible approximation. There appears to be a rough five billion dollar inflation in the approximation from the true value, but over the course of time the trends remain similar. Every now and then you will see a significant dip in the approximation at the same time the true value significantly spikes, but aside from that they behave much the same, with a seemingly uniform $5 bil over-approximation across the years. E. For these two measures to be the same, there can be no government, and no international trading. The reason for no government is that taxes must be zero to allow for Y to stand alone in both denominators; also there must be no government deficit so as to allow for no interest payments. With no taxes and no deficit, it follows that there can be no government spending whatsoever (this takes care of removing transfer and interest payments from the first equation as well). As for having a closed economy with no imports/exports, this is because the Net Factor Payments have to equal zero to allow for these equations to equal each other.

buy custom The Effect of Peer Pressure essay

buy custom The Effect of Peer Pressure essay Peer pressure has been, for a long time, a concern in our societal values and moral systems in various communities. It is something that has always been there and will always be present. Peer pressure is normally a decision or an action that an individual chooses to do something either because someone else is doing it or is being done by a friend. It is an influence, which is either a negative influence or a positive influence. This can be as a result of a feeling of not being included in the group or fear of doing the act they see other people or a group doing. Peer pressure has been, for a long time, a powerful mental force influencing every one, but has more strongly been seen amongst people in their teenage years. Depending on the kind of the pressure exerted by peers and what they are being pressured to do, it can result to be both good and bad effects. According to Horn and Keough in their book, they have made a statement, that peers have become more increasingly during the teenage years (Horn Keough 42) This has made an impact on their self esteem as teenage as they want to reach a degree where they feel accepted by the peer group as conformity is the price to be paid to be accepted by the group Among the teens, peer pressure has developed to have more of the negative effects in their lifes that a positive effect. It affects the way they speak, walk, act, dress and even their attitudes of who they hang out with as friends, and what they do. Although effects of peer pressure is often negative, but along with those negative effects, are also the positive effects. Peers influence, can make someone do only the smallest thing, and yet still be a large influence with a greater impact in their lives. There is the negative effect of peer pressure. This is mostly as a result of negative peer pressure, which is an influence to do something wrong which can be either stealing or drugs. One of the most popular negative effects of peer pressure mostly among the teenagers is the tendency use of drugs and alcohol substances at a younger stage if they are around others who choose to (Golden, Peterson, and Haley 169). According to a survey done in 2001 by the pew foundation in America, 82% of Americans accorded peer pressure to be a major factor in deterining whether a teen is using drugs or will use drugs in there latter years (Richard 25). In America, the use of marijuana has tremendously increased in the past five years. This is according to another study done by the Substance Abuse and Mental Health Services Administration (SAMHSA), which showed that teens with friends who are addicted to the use of marijuana are 40 times most likely to use the drug than teens that have friends who are not using the drugs. This has shown that this pressure to have drugs affects the child physically, mentally and socially which can be a short term or a long-term effect. The short-term effects of use of drugs are trouble breathing, drowsiness, black outs and trouble thinking (Danielle 263). Upon a continuous use of drugs, a long-term effect is felt in that they end up being addicted in the long run and insisting that everyone is doing it" and that "it's cool to do so" one gives into this horrible disease like liver problems and heart problems. In addition, more often than not, a person can become addicted and become dependent on this substance to the extent that someone will never do without it. Another negative effect of peer pressure is the act of having a low self-esteem in whatever work a person is undertaking. In a situation where a persons peer mocks him or her, or make him or her feel bad about an action, the person will forever remain insecure until an action is taken to make the person have confidence and appreciate himself. For instance among women, in a situation where friends makes a statement about one of them on how badly she looks when she puts on a certain dress, the person will find herself not in a position to come out well at the moment where she puts on the dress. They start feeling down and rejected with a feeling of worthlessness in their presence. In addition, somebody who has ever experienced this at one time, or another in life knows that this is one of, if not so the, worst feeling a person can possess during his or her lifetime. In the midst of all this negative effects, there is depression or obsession where a person is subjected to a constant betrayal on how to act and look like. It becomes a serious depression that a person feels that life is not worth living, and thinks about or attempt committting suicide. Teens in most circumstances are bound to conform to the people around them very quickly and easily. For example if a friend decides to skip school, there are more chances for the teen to also skip the school. However, the teen may think it is his or her decision, but in fact, it is the friend pressuring simply by implanting the thought into his or her mind and take action. On the other hand, peer pressure has some positive effect on a person. Positive effects of peer pressure come about when people feel pressured into doing something mainly for the betterment of their lifespan. Example of a positive impact of peer pressure is joining sport or extracurricular activities, and having team works in things like manual work or even business activities. Considering the fact that every person has different personalities, peer pressure can facilitate learning and understanding of how people live, share experience together and even enhance development of strong bonds. Though positive peer pressure is not limited to the act of setting good examples of what to do, it sometimes gives an example of what not to do. A teens friend who is not involve in drugs or alcohol taking will positively influenced to follow the example of the friends. A good peer group can create an impact in ones life by playing a vital role in shaping the personality of an individual. The way they view life can bring changes to ones life for the betterment. Most of the peers are normally close friends who at most instances do not pressurize someone to doing things but rather give an inspiration for someone to have a change in life. They may even go to the extent of persuading someone to bring about a constructive change in ones personality. Another effect of positive peer pressure has been seen among businesspersons whereby as they come together they think of an activity to benefit each one of them in terms of business wise. Most of the enduring businesses in the current world of business have been developed from peer pressure amongst the business people. Considering all this negative and positive effects of peer pressure among various categories of individuals in the society, one thing, which is outstanding, is the fact that every individual has a will and a choice to make. Buy custom The Effect of Peer Pressure essay

Why The Book Is Always Better Than The Movie

Why The Book Is Always Better Than The Movie If youre anything like me, I cant help myself when a movie is announced for a book (or book series) that Ive read. I just have to go see it. Like I said, I cant help myself. Of course, the other thing that you and I may have in common is our reaction when we come out of the theater. No matter how well done the movies been, theres a level of disappointment. And we find ourselves saying, the book was better. Its All About Our Brains To understand this dynamic, its important to know that over 50% of your brain is wired for visuals. In fact, of all the stimuli that your brain processes, it consumes visual information 60,000 times faster than anything other. Given these realities, you might assume the movie should always be better than a book. They rarely have pictures in them, after all. But heres the thing. When we read a book, if its written well, the words cause our brains to create visuals. The story materializes in our heads as images. Images that are powerful and detailed. Again, if its written well. And that explains why the book is always better than the movie. Because our own brains create far more detailed and rich visuals than even Spielberg can do. Over 50% of your brain is visual. It consumes visual information 60,000 times faster than anything other. How Does This Impact The Content Youre Writing? The takeaway for me comes down to three realities. First, use stories to share information. Its easier to imagine a story than a fact. That doesnt mean you cant share fact. It just means you should wrap your facts in stories so that people can better envision them. Stories take people places in their minds, and thats good for you. Your content has a longer shelf-life if it finds a home. Wrap your facts in stories so people can envision them better. @ChrisLemaSecond, share information in its context. When I write about pricing, I rarely spend time on the research side of things. Or equations. Its either too complicated or too boring. Its hard to envision. Instead, I place the new findings in context. In the recent eBook I wrote on pricing for products, I took people to the movie theater, the shoe store, and more. The lessons had to do with pricing. The facts were pricing-related. But the context is what helps people remember the lessons. They can imagine themselves looking at four pairs of shoes and having to decide which to buy. Share information in context so people remember better. @ChrisLemaLastly, keep the takeaways short and tight. I recently gave a talk on pricing services where my takeaways were in the form of tweets. To keep the observation to less than 140 characters took some discipline. But it was worth it. Heres why. Youve read a great book before, right? And what do you do? You tell other people about it. Its how you talk about whether youre going to go see it at the movies, when it comes out. And what do you share? Likely, its the title of the book. Maybe the author. But notice that these are short things to remember. Thats what makes them useful. Try telling someone about a book whose name you cant remember, as you start sharing the plot. This is often how people write posts. The takeaways arent super clear and its almost like you had to be there. So instead, keep your takeaways tight, short, and easy to remember. It will make them easy to share.

Visual Communication in Advertising and How It Meets Form Follow Essay

Visual Communication in Advertising and How It Meets Form Follow Function Criterion - Essay Example Although there are many functions that can be applicable to various forms, this paper will be geared towards messages conveyed by still graphic designs in signs and advertisements. Why The Interest on Form and Function in Graphic Design and Visual Communication? The reason behind choosing advertising was based on the fact that the advertising sector can be viewed as the most competitive area where an object of design has to capture audience’s attention and inform effectively in the shortest possible time through correct application of elements of visual communication. I believe that role of visual communication is vital in modern advertising culture where people are bombarded with visual information through various media channels. It is possible that at this stage the balance between ‘form follows function’ becomes shifted more towards emphasis on ‘form’ as a factor that will secure audience’s attention and response. This may lead to exaggerate d and imaginative design efforts aimed at describing an item with simple straightforward function. This overemphasis can be observed in many modern TV commercials where the entire story line and acting and special effects can be deployed to promote something as trivial as new variety of a morning cereal. However, the question now is if such efforts towards the production of form serve the function of selling the product. Review of Literature Graphic design is defined as â€Å"the ‘art’ of communication – to inform, educate, influence, persuade, and provide a visual experience†(Resnick, 2003, p. 15). Lawrie (2008) claims that the visual communication of ideas or concepts is the primary function of graphic design while evoking feelings, either emotional or kinaesthetic ones, are considered its secondary function. Graphic designers intend their designs to effectively carry out its meaning and that its target audience clearly understand it. For this to be effe ctive, the designer should know how his target audience ascribes meaning to the design, so he is required to adopt to their perceptual views and share their experiences (Lawrie, 2008). A simple example would be the separate icons for toilets for men and women. The most basic icon of a woman with a flared skirt posted at the door of a toilet can be easily identified by anyone so women know it is the toilet for them and men will not enter that door because it is clearly not for them. This basic example shows the effectiveness of the relationship between form (simple icon for gender) and function (to identify which toilet is for women and which one is for men). However, going a step beyond the basic design such as putting in more feminine details for the female icon and masculine details for the male icon may trigger a stronger emotional or kinaesthetic response. An example would be giving the effect of feeling like royalty when they enter the toilet with the icon of either a king or a queen at the door. These two kinds of icons have different forms, and the function of identifying which toilet to use is the same, however, the second example may evoke a more personal meaning and experience. The previous examples illustrate Hollein’

Breast Cancer Essay Example | Topics and Well Written Essays - 750 words

Breast Cancer - Essay Example little more than 2.47 million women who had experienced having breast cancer, women should be informed the proper way of conducting a self-breast examination as a way of increasing their chances of survival. For this study, the student nurse will discuss the importance of breast cancer screening followed by explaining the proper way to screen breast cancer and the step-by-step physical assessment to enable women detect early signs of breast cancer. Healthy women should undergo the most common screening test like mammogram at least once a year in order to detect signs of breast cancer at an early stage. (Breast Cancer, 2009a) Early detection of breast cancer is important since women can have higher chances of survival. This is because of the fact that early stage cancer is easier to treat as compared to late stage breast cancer. (Breast Cancer, 2008g) Aside from the use of mammogram test, other ways to screen signs of early stage breast cancer is through the use of other imaging test like the magnetic resonance imaging (MRI) (Breast Cancer, 2008c). The blood marker tests can also be considered when screening a patient. In case cancer protein or blood markers like CA 15.3, TRU-QUANT, CA 27.29, CA125, and carcinoembryonic antigen (CEA) is present in the blood (Breast Cancer, 2008a), there is a strong possibility that the patient has a breast cancer. Because of the limitations of mammogram when screening for breast cancer, the use of digital tomosynthesis is now being considered as the best alternative for mammograms (Breast Cancer, 2008d). Although a lot of physicians believe that the use of mammography is the best method for detecting breast cancer, the Mayo Clinic 2008 study result suggest that the use of molecular breast imaging (MBI) is better than mammography in terms of detecting tumors in the breast (Breast Cancer, 2008f). Also highly recommended for women who have high risk of developing breast cancer, a new technique known as the ductal lavage can be